Smartphones and tablets account for an increasing share of device usage. The proportion of Americans using at least one of these devices now exceeds the proportion using desktop or laptop…
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At FollowAnalytics, we help companies to understand how their users behave in their mobile and web apps, and to retain them through highly-targeted marketing campaigns, using push and in-app notifications….
Isn’t it great when you get to do something that’s both fun and productive at the same time? Last night, the FollowAnalytics team had the pleasure of cosponsoring and attending…
In the old days of software design, onboarding campaigns were considered a crutch to compensate for bad UX. In some cases, the onboarding workflow even interfered with your ability to…
At the WWDC in July 2016, Apple announced that its new security feature, App Transport Security (“ATS” – a technical standard improving user security and privacy by requiring apps to…
Happy Holidays! Today, just about everyone in our office is finishing up our last few deliverables so we can get home and prepare for holiday destinations near and far. The…
By now, anyone who hasn’t been living in a cave is well aware of the growth and adoption of mobile since the advent of the iPhone in 2007. It’s clear…
December is here and that means that in addition to navigating the Holidaze, most of us marketers are also creating our budgets and our 2017 plans. One of the biggest…
Last month, at the Mobile Shopping Summit in Palm Springs, I had the chance to chat with literally hundreds of retailers who there to discuss mobile strategies. This is my…
This post, written by FollowAnalytics CEO, Carl Theobald, was originally published on Mobile Marketing Watch. With the U.S. presidential election just around the corner, there’s one safe prediction that can…
Since Apple’s September keynote, the mobile marketing space has been abuzz with the new iOS 10 push notification capabilities, and for good reason. Mobile marketers now have even greater opportunities…
On a warm Tuesday evening, in New York City, more than sixty mobile marketing thought leaders, practitioners and experts got together to trade ideas. The event was FollowAnalytics’ first Mobile…
There’s a lot of buzz in the office this week, and that’s because FollowAnalytics is gearing up to host our first Mobile Marketing & Engagement Meetup. We get so energized…
When I think of brands that really have their app strategy nailed, The Weather Channel is among the first that come to mind. They may have started on all-access TV…
BFM Business invited FollowAnalytics Founder Samir Addamine to speak about his company’s mobile marketing solution designed for the enterprise, allowing brands to better connect and engage with their customers through…
