Smartphones and tablets account for an increasing share of device usage. The proportion of Americans using at least one of these devices now exceeds the proportion using desktop or laptop…
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December is here and that means that in addition to navigating the Holidaze, most of us marketers are also creating our budgets and our 2017 plans. One of the biggest…
This week in Scottsdale, several hundred of the world’s brightest marketers gathered to discuss content and demand marketing. I met thought leaders who worked less than a block away from…
According to a 2015 Forrester report, “Retailers must understand that consumers are extremely picky about the retailer apps they use, demanding convenience, speed, and a personalized experience from those apps….
For the past seventeen years, luxury travelers have packed the Louis Vuitton City Guides whenever they left town. With 25 (and counting) international destinations, the books combine beautiful photography with…
Mobile marketing is innovating at such a rapid pace that a review of last year’s holiday programs is informative, but not the basis of a playbook for 2015. Why? New…
You’ve spent the money and time to get someone to download your app. Now what? As has been written in this space before, an alarming number of app developers and…
Welcome to our first FollowAnalytics’ Mobile Marketing Wrap-Up, where we look at some of the most interesting content across the web and bring you the best parts. This week, the…
As has been said before, much has changed with the emergence of the ever-present mobile device. But, for marketers, much remains the same. The marketer’s number one goal continues to…
Location, location, location, an expression long associated with real estate, is just about everything in retail mobile campaigns, too. Why? Simply, mobile users have different interests and motivations depending on…
Known forever as a fine time to kick off your shoes, summer in the mobile world has become the period to kick off holiday season planning. 1. Some Marketers Will…
