This morning, I got into the office, drank my tea and began making my way through my inbox. And like so many other days, I found one: my daily “bad…
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Isn’t it great when you get to do something that’s both fun and productive at the same time? Last night, the FollowAnalytics team had the pleasure of cosponsoring and attending…
Last month, at the Mobile Shopping Summit in Palm Springs, I had the chance to chat with literally hundreds of retailers who there to discuss mobile strategies. This is my…
On a warm Tuesday evening, in New York City, more than sixty mobile marketing thought leaders, practitioners and experts got together to trade ideas. The event was FollowAnalytics’ first Mobile…
When I think of brands that really have their app strategy nailed, The Weather Channel is among the first that come to mind. They may have started on all-access TV…
We don’t have to tell you that mobile has changed the world. The internet is full of articles on the rise and dominance of mobile. Mobile’s adoption is such that…
For the past seventeen years, luxury travelers have packed the Louis Vuitton City Guides whenever they left town. With 25 (and counting) international destinations, the books combine beautiful photography with…
You’ve spent the money and time to get someone to download your app. Now what? As has been written in this space before, an alarming number of app developers and…
Singer Taylor Swift has developed a fanbase whose loyalty is unprecedented. According to People Magazine, Taylor Swift’s army of followers – aka “Swifties” – have a storied past of coming…
In the early days of mobile, apps were silos. Each stood alone, independent of the others, and there was good reason for this. Consumers who were just becoming familiar with…
As has been said before, much has changed with the emergence of the ever-present mobile device. But, for marketers, much remains the same. The marketer’s number one goal continues to…
Watch the slides from our webinar and learn how to overcome common mistakes made with push marketing, get best practices for engaging customers to create Mobile Moments and understand trends…
I meet with a lot of enterprise marketers and I used to spend much of my time convincing them that a mobile presence was critical to their business. But fortunately…
What the Global 2000 Community Can Learn from Mobile-First Disrupters I’ve been involved in developing mobile apps long before there were smart phones capable of handling them, and I founded…
I’m from the other side of the Atlantic, so I don’t know much about baseball. However, my favorite pastime, soccer, is also getting rocked by statistics. Data is changing the…
