At FollowAnalytics, we help companies to understand how their users behave in their mobile and web apps, and to retain them through highly-targeted marketing campaigns, using push and in-app notifications….
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Isn’t it great when you get to do something that’s both fun and productive at the same time? Last night, the FollowAnalytics team had the pleasure of cosponsoring and attending…
By now, anyone who hasn’t been living in a cave is well aware of the growth and adoption of mobile since the advent of the iPhone in 2007. It’s clear…
Since Apple’s September keynote, the mobile marketing space has been abuzz with the new iOS 10 push notification capabilities, and for good reason. Mobile marketers now have even greater opportunities…
Designed for enterprise mobile marketers, FollowAnalytics’ enhanced Executive Dashboard makes it easy to track the success of your mobile app or your entire catalog, at-a-glance. Our dashboard compiles both acquisition…
According to a 2015 Forrester report, “Retailers must understand that consumers are extremely picky about the retailer apps they use, demanding convenience, speed, and a personalized experience from those apps….
For more times than many care to remember, the conversation or post had the same question – is this The Year of Mobile? Mobile veterans grew tired of the query…
As has been said before, much has changed with the emergence of the ever-present mobile device. But, for marketers, much remains the same. The marketer’s number one goal continues to…
When mobile was brand new and companies were just beginning to dip their toe in the waters of mobile marketing, it was easy to see initial and exciting success. For…
Today’s enterprise mobile environment isn’t evolving; it’s moving at warp speed. For years we’ve worked with Global 2000 marketers who have grown accustomed to moving quickly in a digital economy,…
I’m from the other side of the Atlantic, so I don’t know much about baseball. However, my favorite pastime, soccer, is also getting rocked by statistics. Data is changing the…
