Last month, at the Mobile Shopping Summit in Palm Springs, I had the chance to chat with literally hundreds of retailers who there to discuss mobile strategies. This is my…
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With the Black Friday over and your mobile campaigns for the rest of the holidays all set (you did plan for those over the summer, right?), it isn’t too early…
Mobile marketing is innovating at such a rapid pace that a review of last year’s holiday programs is informative, but not the basis of a playbook for 2015. Why? New…
Location, location, location, an expression long associated with real estate, is just about everything in retail mobile campaigns, too. Why? Simply, mobile users have different interests and motivations depending on…
