This morning, I got into the office, drank my tea and began making my way through my inbox. And like so many other days, I found one: my daily “bad…
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Isn’t it great when you get to do something that’s both fun and productive at the same time? Last night, the FollowAnalytics team had the pleasure of cosponsoring and attending…
In the old days of software design, onboarding campaigns were considered a crutch to compensate for bad UX. In some cases, the onboarding workflow even interfered with your ability to…
At the WWDC in July 2016, Apple announced that its new security feature, App Transport Security (“ATS” – a technical standard improving user security and privacy by requiring apps to…
Happy Holidays! Today, just about everyone in our office is finishing up our last few deliverables so we can get home and prepare for holiday destinations near and far. The…
By now, anyone who hasn’t been living in a cave is well aware of the growth and adoption of mobile since the advent of the iPhone in 2007. It’s clear…
Last month, at the Mobile Shopping Summit in Palm Springs, I had the chance to chat with literally hundreds of retailers who there to discuss mobile strategies. This is my…
Since Apple’s September keynote, the mobile marketing space has been abuzz with the new iOS 10 push notification capabilities, and for good reason. Mobile marketers now have even greater opportunities…
There’s a lot of buzz in the office this week, and that’s because FollowAnalytics is gearing up to host our first Mobile Marketing & Engagement Meetup. We get so energized…
When I think of brands that really have their app strategy nailed, The Weather Channel is among the first that come to mind. They may have started on all-access TV…
User behavior analysis and engagement play an important part in realizing the business value of a consumer mobile app. Tagging plans are the mapping within the application of how usage…
