Welcome to our first FollowAnalytics’ Mobile Marketing Wrap-Up, where we look at some of the most interesting content across the web and bring you the best parts. This week, the…
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One can argue that the most important word in mobile marketing is permission. And it has meaning both when applied to mobile device owners and to technology. Permission-based marketing is,…
Le terme le plus important du marketing mobile est le mot « permission ». Il prend son sens aussi bien vis-à-vis des utilisateurs d’appareils mobiles que de la technologie. Le marketing fondé…
In 1995, I got my first job in web. At the time, few people outside of college campuses had heard of it. It would take four or five years for…
Singer Taylor Swift has developed a fanbase whose loyalty is unprecedented. According to People Magazine, Taylor Swift’s army of followers – aka “Swifties” – have a storied past of coming…
In the early days of mobile, apps were silos. Each stood alone, independent of the others, and there was good reason for this. Consumers who were just becoming familiar with…
Au début du mobile, les applications étaient des silos. Indépendantes les uns des autres, et pour une simple et bonne raison : les clients qui s’habituaient tout juste à la technologie…
The mobile phone, already the most personal device, is about to get way more personal. When Apple releases iOS9 in the fall, iPhone users will have a dedicated album to…
Le téléphone portable, qui est déjà l’appareil le plus personnel, est sur le point de le devenir encore plus. Lorsqu’Apple lancera iOS9 cet automne, les utilisateurs d’iPhone disposeront d’un album…
