Adaptive SDK is a single line of powerful code that lets marketers use existing tagging plans in real time
SAN FRANCISCO, Calif. – Nov. 12, 2015 – FollowAnalytics, the leader in mobile marketing engagement for some of the world’s leading brands, today introduced its new Adaptive SDK for iOS and Android, providing a way for companies to smoothly transition to their next generation pure-play mobile engagement platform, designed from its foundation for highly personalized and contextual communication for marketers.
According to Emarketer, the #1 priority for marketers going forward is the ability to deliver 1:1 personalization and relevant contextual experiences to their customers, at scale. One of the key challenges is many companies have already invested time and money in first generation analytics platforms that are limited in the types of mobile experiences they can provide. FollowAnalytics overcomes this by providing the best of both worlds, allowing marketers to use existing tagging plans from Flurry, Google Analytics, Omniture, and more in FollowAnalytics’ dashboard to power 1:1 mobile engagement.
Tagging plans are a set of pointers that track key actions and events occurring in a mobile app. Implementing tagging plans for first generation solutions can be one of the most time and resource consuming aspects of delivering mobile campaigns, in many cases taking up to one year to complete. FollowAnalytics automates the process to get fast time to ROI for companies who are getting serious about their mobile apps.
“For companies to stay competitive it’s important for them to complement their existing investments, while upleveling to new mobile technologies,” said Samir Addamine, founder and chairman of FollowAnalytics. “Our Adaptive SDK is a perfect way to do this and get the speed and ROI needed for success in today’s mobile-first world.”
Benefits of FollowAnalytics’ Adaptive SDK:
- Reduces the complexity of the marketing environment by leveraging data from existing solutions that marketers already have in-place.
- Marketers can easily step-up to a more powerful and easy to use mobile engagement platform offering comprehensive analytics, advanced segmentation and trigger based contextual campaigns, without having to re-implement an already existing tagging plan.
FollowAnalytics is leading the charge for the next generation of 1:1 mobile engagement solutions that deeply engage customers. Powered by the first of its kind Contextual Analytics Engine™ and push-button connectors to customer data sources, FollowAnalytics does the “heavy lifting” for marketers, providing the intelligence and automation needed to create mobile moments and omnichannel experiences that delight customers. FollowAnalytics customers are industry leading brands including: AXA, Allianz, BNP Paribas, L’Oréal, Renault, Voxeet and more. Founded in 2013 by Samir Addamine, FollowAnalytics is headquartered in San Francisco with offices in Paris and Montreal.